Privacy Policy
Last Updated: 2026
Arms Aloft in Acton Town ("we," "us," "our," or "Company") operates the website armsaloftinactontown.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using the Site, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when contacting us or subscribing to our mailing list.
- Technical Information: IP address, browser type, device information, and operating system when you access the Site.
- Cookies and Tracking Data: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Pages visited, time spent on the Site, links clicked, referral sources, and other browsing behaviour.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand how users interact with the Site.
- Affiliate tracking and commission attribution for partner casinos and gambling operators.
- Site improvement, including optimising content, layout, and user experience.
- Marketing and promotional communications (with your consent where required).
- Compliance with legal obligations and fraud prevention.
Cookie Policy
Our Site uses cookies and similar technologies to enhance your browsing experience. We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand user behaviour and improve the Site.
- Affiliate Tracking Cookies: Enable us to track referrals and attribute commissions to partner casinos.
- Marketing Cookies: Used for targeted advertising and retargeting purposes.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including non-Gamstop casinos and other gambling operators. We are not responsible for the privacy practices, content, or security of external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.
Links to third-party sites do not constitute an endorsement or recommendation. Please gamble responsibly and only with licensed operators.
Your Rights
Under the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data ("right to be forgotten"), subject to legal exceptions.
- Right to Restrict Processing: Request limitation of how we process your data.
- Right to Data Portability: Request your data in a structured, portable format.
- Right to Object: Object to processing of your data for marketing or profiling purposes.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Typically:
- Personal information is retained for no longer than 3 years unless legal requirements necessitate longer retention.
- Cookies are retained according to their expiration dates (ranging from session-based to 2 years).
- Analytics data is retained for analysis purposes and automatically purged after 14 months of inactivity.
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us:
Email: privacy@armsaloftinactontown.co.uk
Website: armsaloftinactontown.co.uk
If you believe we have violated your privacy rights, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes via email or prominent notice on the Site. Your continued use of the Site following changes constitutes acceptance of the updated Privacy Policy.